Webinar Series

ENHANCING DATA THROUGH DELIVERY WITH USPS PROMOTIONS

Elevate your mail engagement while reducing postage costs – it's easier than you think! This  exclusive two-part webinar series will help you to take full advantage of the 2025 USPS Promotions.

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Harness this opportunity to revolutionize your mailings and drive incredible cost savings.

Heather-Lewis-USPS-round3

New Solutions Manager

United States Postal Service

 

Tyler-Jett-USPS-round4

Product Management Solutions Analyst III

United States Postal Service

 

Chris-Lein-BCC-round3

 Executive Vice President, Postal Affairs

BCC Software A BlueCrest Company

 

Join USPS and BlueCrest experts in webinar series, you'll gain invaluable knowledge on:

  • Understanding the 2025 USPS promotions and actionable participation strategies
  • Maximizing postage promotion discounts with savvy techniques
  • Qualifying your existing mailpieces for promotions effortlessly

Part 1: What's New for the USPS Promotions

USPS experts will unveil the exciting details of the new 2025 promotions and how easy you can get the most out of them. Specifically tailored for BlueCrest customers, this session promises to help you understand how to best leverage the promotions.

 

June 18, 2024
2:00 pm EST
New York
| 11:00 pm PST
Los Angeles
1

Part 2: Strategies for Success

This is where the magic happens. Discover how BlueCrest's cutting-edge equipment and software can transform your mailings, not only minimizing postage expenses but also maximizing the impact of every mailpiece you send. Learn how to seamlessly qualify for promotion-eligible pieces you're already mailing and unlock substantial discounts.

July 25, 2024
11:00 am EST
New York
| 8:00 am PST
Los Angeles
2

Our Distinguished Presenters


Heather Lewis

New Solutions Manager

United States Postal Service

Heather works with leaders in the print service industry to develop new USPS direct mail promotions in areas like retargeting, reply mail, and emerging technology. Before USPS, Heather's over 12 years' experience working with both startups and a Fortune 500 company led her to drive innovative and award-winning experiences across a variety of print formats, including catalogs, newsletters, and mixed media mail. Heather will share with attendees' best practices on how to leverage USPS marketing initiatives for maximum ROI and customer impact. 

Tyler Jett

Product Management Solutions Analyst III

United States Postal Service

Tyler supports various USPS initiatives including direct mail promotions and partnerships. He partners with the industry to develop new direct mail promotions and oversees the development of systems supporting the promotions. Since joining USPS, Tyler has held roles focused on strategy development, paid media, and product and program management.

Tyler earned a bachelor’s degree in Economics from Kalamazoo College and will complete his Master of Business Administration degree at Indiana University’s Kelley School of Business in the Summer of 2024.

Chris Lien

Executive Vice President, Postal Affairs

BCC Software A BlueCrest Company

Chris is a recognized industry expert speaking at such events as the National Postal Forum, Postal Customer Councils, and countless industry events. He regularly participates in numerous industry associations such as the Association for Postal Commerce, Delivery Technology Advocacy Council (DTAC), and the Postmaster General’s Mailers Technical Advisory Committee (MTAC) where he currently serves as a former MTAC Industry Chair.

In 2016, Chris Lien received the Donald A. Mumma Award – the highest award of distinction that DTAC presents in the mail preparation and processing arena. 

Register today for both online sessions – it’s easy!

Even if you can't attend both webinars live, register and we will send you a link after the event to watch the recordings at your convenience.